Speedco wanted “something different” to promote their customer rewards program. The program has existed for over a year, but they wanted to remind their customers about the benefits of signing up, and how easy it was to do so.
Brainstorming led to a familiar face – Molly, my golden retriever. The message of “rewards never came easier” was illustrated by Molly with a treat on her nose – conveying that the program benefits are right there in front of your face, you just have to grab them.
Molly’s a great dog, but I wouldn’t say she’s the easiest model to work with. Fortunately she’s very attentive when it comes to food, so cubes of cheese and some peanut butter helped photographer John Evans of Photographic Communications, capture some great images.
The concept is being used as trade show graphics, showroom posters and stand-up displays at Speedco locations nationwide.
Molly was well-received by the folks at Speedco. In fact, she will be the star of the rewards program campaign for a few other promotional pieces this year.
